Resources

Here’s the point, the secret of IronMan, & the power of any great brand— finishing isn’t just something you DO, it is WHO YOU ARE. It’s why we get the tattoo. It’s not doing the thing that matters, it’s becoming the glory it represents that matters. The power isn’t in the purchase or the potential benefits of a product. The power is in the identity it serves to form. To be a great leader, company, or organization is to shape & situate yourself to help people to that end— one